The Next fashion chain exceeded expectations for summer sales

High Street Steadfast Next saw better-than-expected sales in the summer with a strong trade in children’s clothing and household products, although formal wear and parties declined due to the pandemic.

According to Bosses, total sales increased 1.4 percent in the three months ended October 24 – or 2.8 percent if that includes consumer credit interest.

The company now expects an annual pre-tax profit of £ 365 million – £ 65 million more than originally – with an estimate that net debt will fall by £ 487 million to £ 625 million.

In a statement to the London Stock Exchange, Next said: “Sales results by product category remained very similar to the second quarter, with household and children’s clothing outperforming while demand for formal wear for men and women remained weak.

“Online sales remain strong both in the UK and abroad. In retail, suburban shopping parks continue to outperform major roads and malls.” “

The number of products sold at a discount – for sale – fell 12.3% year over year, although Next stated that this was due to fewer customers in stores and a focus on full-price warehousing.

Sales were particularly strong in the last two weeks of August as the government encouraged workers to return to their offices before Rule 6 was implemented.

They fell sharply in September, but accelerated again in October and outpaced sales a year earlier.

Online sales remained strong, increasing 23.1% in the three months to October 24, although in-store sales remained weak – a 17.9% drop over the period.

The boss outlined three scenarios for the main Christmas trading period and said sales could fall by 8% because of their “central scenario” which includes additional deadlock. Customers avoid busy businesses on Christmas Eve and increase self-isolation.

The “up” scenario predicts a period of flat sales compared to a year earlier, where “heavier deals are no additional hindrance for retailers” and no additional dead ends.

The “downside” will be a two week blockade which will reduce sales by 20%.

Then he added: “The biggest unknown is whether England, Scotland and Northern Ireland will follow Wales’ decision to close insignificant retail stores.

“A two-week blockade in England, Scotland and Northern Ireland in November will reduce full retail sales (weather permitting) by around £ 57 million.”

“We haven’t found any evidence of transmission of the virus in our stores, nor are we aware of any studies showing that household clothing and clothing pose a significant risk of infection.”

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Netflix’s Rebecca Mode is reason enough to take a look

If there is one thing the pandemic has confirmed, it is our need to flee.

And what better form of fantasy than the delicious adaptation of Daphne du Morier’s 1938 most successful novel Rebecca? Fortunately, the gods on Netflix created it, the fifth adaptation of the hit novel, the last interpreted in 1940 by Alfred Hitchcock.

Rebecca with Armi Hammer and Lily James is a dark tale about sex, murder, power, jealousy and gender, and tells the story of an unnamed engineer who marries a wealthy widower and moves into his spacious Cornish home, Manderley. Regardless of the context that seems romantic, this story is far from a love story.

The character James, who is intentionally unnamed throughout the story, goes from dirty to fairy in practical time.

James begins his journey in his character costume and first appears in the film, clad in a lifeless brown skirt. Even though skirt suits were featured at some of the brand’s latest events in Spring / Summer 2021 (i.e. Chanel, Dior and Mulberry), they shouldn’t be trending in this case.

“We started with her as a little girl from a gloomy woman, and then she became a romantic character when she fell in love with Maxim,” costume designer Rebecca Julian Day told the New York Post.

Day (whose previous projects include Bohemian Rhapsody and Rocketman) draws on vintage fashion photography in terms of film fashion and takes inspiration from Old Hollywood style icons including Catherine Hepburn, Greta Garbo and Marlene Dietrich.

As James’ character progresses, we see his transition from troubled maid outfits to bright and cool colors and silhouettes that reflect his new and growing relationship with Maxim, and towards the end of the film (so as not to spoil him), as he claims to be a woman in his house, she performs sharp coats and sewing styles in a variety of bold and lewd colors.

“I really want to understand the idea of ​​a woman who is really strong,” Day said in another interview. “Yes, he cracked and stumbled, but basically he is a very strong figure and I wanted to give a masculine silhouette that is not necessary, but something that reflects this strength.”

Big collared blouses have become fashion everywhere? Rebecca has a relationship. What mighty blazer should we buy to hone? You can expect a lot from them.

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The British Fashion Council announced a new format for the 2020 Fashion Awards

The British Fashion Council has announced a new digital format for the 2020 Fashion Awards, given the restrictions on major events and travel.

The annual World Creativity and Innovation Festival will take place digitally on Thursday, 3 December 2020.

The 2020 Fashion Awards honor and recognize designers, brands, creatives and individuals who have brought positive changes in the fashion industry this year. of those who have bravely faced this challenging time, with the active response of those who challenge prejudice in the fashion industry and strive for change.

Twenty individuals and brands were recognized and received the 2020 Fashion Awards for their special contributions.

Winners will be announced via short films documenting the 2020 fashion industry while compiling a list of next-generation leaders and opinion-makers to share their personal visions of this year’s highlights.

New Wave: Artists, a list of the most innovative and inspiring young creative talents from around the world, is also returning.

Stephanie Fair, President of BFC, commented, “It is more important than ever to recognize the people in the fashion industry who have played a vital role in this extraordinary year and who demonstrated the compassion and resilience of our industry. This is what the 2020 Fashion Awards are doing, attracting the attention of those who have demonstrated creative leadership and resilience over the past year. “”

Caroline Rush, CEO of BFC added, “The past few months have shown us that the fashion industry needs to be reset, which is why this year, under special circumstances, it was important for us to identify the people and companies that make up some of the most important and most challenging issues. our generation has played a role, and to protect those who have raised standards in areas such as diversity, sustainability and community sustainability. “”

The British Fashion Council also took the opportunity to announce the date of the 2021 Fashion Awards, which will take place on Monday 29 November 2021 at the Royal Albert Hall in London.

The ceremony will be rethought to reflect BFC’s new mission and with the aim of making technology and commitment at the center of it to drive innovation and new experiences.

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Maybe the shutdown wasn’t too bad for fashion.

The first virtual fashion season isn’t over yet – Michael Kors and Tori Birch are out next week, and Raf Simons will launch a women’s line under his own name on October 23 – but it’s clear to some designers that the good of a pandemic is creativity. It forces them to think differently. “We don’t do enough things in fashion,” Stella McCartney said in a webinar with reporters.

For years, McCartney showed off at the same location – the Opera Garnier – during Paris Fashion Week, although he doubts why the industry has stuck to a ritual for decades. This time, however, she went to Houghton Hall, a stately home in Norfolk, England known for the Richard Long Land Art series, and photographed their models on the lawn. It also creates the long-talked about A-to-Z sustainability manifesto and a growing number of brands are putting it into practice.

Nothing has changed more than John Galliano. Since becoming creative director Martin Margiela in 2014, former designer Dior has been practically invisible and has had limited contact with reporters and the public to seasonal podcasts. Anonymity was certainly part of Margiela’s story, which its founder eventually followed. But Galliano is an English punk star with Spanish roots who turned the track into theater with his own late 1990s skit-comedy performance. So the Northern European reserve mask never fits.

And thanks to COVID, he really got out. For Margiela, Galliano used a scene from what is perhaps the most tedious production in Paris – a model moving in a simple white room. But this time, Galliano wasn’t working on a live show, but with photographer Nick Knight in a 45-minute video. During the creation of the spring collection, he brought the audience to Margiela’s studio. The moment was cut short with a fantastic wedding scene in Argentina with lots of tango. It is the second Galliano and Knight film in early July – a first for haute couture – and it’s almost difficult to move on from a previously strict production.

Equally important are films reminiscent of Galliano’s creative intelligence.

For journalists, all of these videos, webinars, zoom interviews, albums and manifestations mean extra work, though useful. Before COVID, all you had to do was sit back and watch a show and then let your imagination run wild. I’ve been thinking a lot over the past few days about the advantages and disadvantages of the haute couture industry due to the effects of the pandemic. To some extent, Zoom’s calls and press packs serve to shut down your senses in my opinion. And because we experience all of these things remotely or digitally, what matters is how we see and interpret images.

What I see in the work of many designers – here particularly Galliano, McCartney and Christopher John Rodgers from America – is the gift of time. We take for granted that designers have time to get creative, but this is what they’ve been complaining about the most in recent years. The key shows the benefits of more time. This is evident in the accuracy of their ideas and especially in the quality and execution of Rodgers and Galliano.

McCartney often preaches against extravagance, but unlike the two dozen hot outfits at Houghton, his previous collection now looks too crowded. She perfected the sewing into a thin, sharp jacket with slightly fuller trousers. It was season in overalls and oversized coats – from The Row to Vuitton to Balenciaga, to Drownings. But McCartney got the proportions right. Her collection features sporty heels that are really cool, but instead of being literal, she confines herself to shapes, for example, biker shorts – then turning them into monochrome with powder blue lace that has been remodeled from her previous outfit. . In general, his appearance was younger and more appropriate, as if McCartney was pleased to have finally been fired from the Paris race.

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Just in time for fall, facial skin masks are on the rise

In early May, a photo of one of the Olsen twins emerged (it’s hard to tell which sister she was wearing with a mask) wearing a leather-like mask. As we’ve already noted, leather face packs of all kinds seem a step too far for even the most dedicated leather fashion enthusiast in the face of the rapidly approaching summer weather. Now that the temperature is dropping and the first signs of a drop are appearing, the concept of wearing a face mask doesn’t look sweaty.
And we’re not the only ones who are blown away by the idea. According to Google Trends, the demand for “facial skin masks” is on the rise. This may have something to do with Lady Gaga wearing a leather mask – her mask is light pink and one of the nine face masks she wears! – during the MTV Video Music Awards in 2020. And now as consumer demand increases, so too are the number of brands developing reruns of popular cold weather material, so we have a wide selection to choose from if we dare.

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The fashion industry is looking for sustainable models and solutions

Thanks to its costs, Covid-19 is taking over the fashion industry, fashion brands and retailers offering new value in terms of affordability, roundableness and efficiency. Sustainability is ahead for many retailers as the resale market is projected to grow from $ 7 billion in 2019 to $ 36 billion in 2024, according to PSFK Research.

E-commerce has become much more important for brand survival as those without an online presence experience decreased accessibility. A perfect example of this is Zara’s owner, Inditex, which is reported to have invested $ 1 billion in e-commerce operations through 2022 as online sales increased during the blockade.

PSFK Research explores new forms of customer loyalty to help retailers and brands predict their demand in the form of digital transformation, virtual and consumer-generated marketing, business models and related logistics. Six trends remain.

Six trends that illustrate business practices and models
An alternative sales model is a method in which existing services offer new packages to customers. For example, the Italic Black e-invitation website brings together producers and consumers to give its members access to unbranded luxury goods at wholesale prices.

Retailers use co-created content between brands and their ambassadors to leverage existing fan bases as well as communities to launch campaigns and collections. The fashion brand Eloquii, which covers sizing, partnered with influential people to model retail clothing from their homes, giving them creative freedom and original content for the brand.

Technology providers work with retailers to develop in-house solutions that can help them better understand inventory. This is known as inventory connectivity. One fashion store, Otrium, sells end of season clothing from other brands that they are supposed to throw away.

Fit-Tech ensures a better shopping experience by reducing your return on investment. Reality Tech, Vertebrae, is developing virtual tools that consumers can use to try products such as hats, jewelry and sunglasses.

Changing wardrobes is an increasingly popular move because consumers still want the joy of new clothes but are without obligation to want them forever. Irish rental platform Nuw is a clothing sharing app that takes full advantage of this trend for the budget consumer.

Virtual runways were already the new normal before the pandemic as traditional fashion shows were confused about where to proceed next. The Joor wholesale platform has created a passport, a virtual exhibition portal where buyers and retailers can view and place orders.

Why Fashion’s SMS Strategies Are Evolving

New York, USA – As our global society faces long-distance efforts, brands are developing branding, sales, and CRM management strategies to reduce focus on the store experience. Brands are placing increasing value on responsive and personalized communication channels – including the introduction of the SMS strategy.

As the time consumers spend on their smartphones grows faster and faster and their time being exposed to physical retail locations is tickling, the importance of smartphones as points of contact has expanded beyond browser and ecommerce applications. . Smartphones are now an integral part of customer service and sales strategies and operationally support new but important sales channels and services such as online purchases, in-store pick-up (BOPIS) and online purchases, in-store returns (BORIS). . It is also used to stimulate sales through a new customer loyalty strategy.

To study how effective text messaging is in leading market communications strategy and how industry leaders use SMS to drive engagement and sales, BoF sat down with Brian Long, CEO and Co-Founder of Attentive, New York. based on a personalized SMS marketing solution that works with more than 1,000 leading brands, including Coach, Marc Jacobs, and Diane von Furstenberg.

5 Effective Ways to Launch and Grow a Fashion Brand Online

Owning a fashion brand is not easy. You need to understand that fashion is one of the things that is never stagnant. You must have seen a million fashion trends by now. Only a true fashion follower who knows about every changing fashion trend can make sure to launch and grow a fashion brand online, successfully and efficiently.

One needs to ensure to have qualities like keeping up with the fashion trends, adapting the market changes, and keeping up with the customer and ensuring their satisfaction. Having a business on the internet can be a little difficult. There are many things to take in account like customer scams, online reviews, creating a brand image and a lot more. Here are some tips that will help your fashion brand launch and grow successfully. 

  1. Have a plan

In order to make sure to have a proper and established future, one needs to make sure to have a plan in hand. You should be clear about your vision and mission. Along with this, make sure to have complete information and an upper hand on the supply chain of your products, your finances, your marketing strategies as well as your sales! 

Having a proper plan will help you execute it in a better way and would eventually be helpful in making your brand an utter success. The right plan to execute will help you ease the execution to ensure the best outcomes.

  1. Create a consistent brand identity

Having a particular and consistent brand identity is what makes a brand unique. If you want to be a retail, or a wholesaler or have only an online presence, everything depends on you. But it should be clear to the target audience. 

If you see any coming opportunities that would be 100% more effective and helpful for the growth of your business, you need to take that opportunity even if it requires you to re-brand your brand identity. Keep in mind that once, a brand image is made, it can be re-positioned. A strong online presence will help spread awareness, create a robust identity and is a critical factor for the success of an online business. 

  1. Identify the target audience and competition

The first thing you need to do is to identify your target audience. Whether your products are for males, females, kids, teenagers, infants, or whoever. Establish your target audience and make such marketing campaigns in order to convey your message in the most accurate manner. Identifying the target audience is vital so you can do your marketing and promotions as per their interests. 

Online platforms are huge. It includes Facebook, Instagram, Twitter, Pinterest and a lot more such platforms. It is important for a start-up to know and acknowledge its competitor. So you can know what features to add to it, be it price sensitivity, quality of the product or customer service.  You always need to make sure that you have a competitive edge over your competitors. 

  1. Powerful Content

To make sure to create positive brand image and brand awareness among your target audience, vigorous marketing is important. You need to make sure to have powerful and impactful content so your customers can do their trial experience with you. 

First thing to keep in mind to have a powerful and active social media presence. It is important to make sure to be active on all social media platforms including Facebook, Instagram, Snap chat, Pinterest and other social media platforms. Secondly, what you post on your accounts play a very important role. Make sure to have powerful content. Usage of strong yet understandable words is important. One of the most vital and powerful ways of social media communication is visual content. Use photographs, videos, GIFs and other visual content. For instance, on a social media platforms, if you are giving a Comic Con Costumescollection, you need to show visual content like pictures to attract the customers.

  1. Customer Engagement

When you are dealing with people on the internet, customer engagement can be a little difficult. It is important to be efficient and understanding with the customers and maintain interaction with them. Make sure to answer their queries, note their feedback and listen to their reviews. 

Social media presence may include interaction with customers on Facebook comments, likes, shares, messages, Instagram Direct messages and such other means of communication. Effective communication between the brand and the customer helps the customer to feel valued and important. They feel valued that eventually leads to customer loyalty and retention. Good customer feedback usually tends to attract more customers that would be good for the brand itself. 

Conclusion

To make sure to have an effective fashion brand on social media, make sure to be updated with all the past and present fashion trends. Fashion trends keep on changing and it would be effective to be communicative about it to the target audience. Other ways include doing giveaways to the customers to boost their morale and to create a friendly relationship between the customers and the brand itself. 

Be sure to have a strong social media presence because in an online business, social media activities is all that matters. 

Best fashion collaborations for men right now

X marks the spot and when it comes to exciting new additions to your wardrobe, it is best to look at the results of the designer, among which X print is repaired. Fashion collaboration takes the concept of one brand’s signature (see Uniqlo, Nike, Converse) and takes it to the design aesthetic of other brands (JW Anderson, Comme Des Garçons or Midnight Studios) to breathe new life into the essence. In this way, this experimental connection has given us some of the most memorable men’s clothing in recent years. The following are our best fashion collaboration choices.

The color of spring clothing is enough to eat

Nothing interests us more than outlining the colors of this season. During the fashion month, SS20 designers deviated from a neutral palette based on the basics they adopted a year ago, instead of using juicy, fertile, and sweet colors that were good enough to eat. We may have stayed at home for the foreseeable future, but who doesn’t want serotonin to improve mood? From thin lemons and satsuma sorbets to the soft spearmint and lavender fields, there is a nuance to every taste. That is why we photograph objects found throughout the house to reflect our current color atmosphere.

Pantone 18-1662 is called the Scarlet Flame, but for us it is undoubtedly a rich and runny cherry tomato. “The flame blazes brightly and exudes confidence and determination,” said the nuanced description, and we can no longer agree: this is not for colorful flowers. Christopher Kane’s spike foam dress is our favorite at London Fashion Week, while Acne Studios and Chromat are great for combining colors with ice white shoes. Live tomato notes complement all skin tones and look great when duplicated with the right lipstick.

We used to broadcast texts about the excitement of yellow, and this season the sun’s protection penetrated the collection and brought much-needed optimism to our cupboards. Pantones 13-0822 means sunshine – “invites happiness, pleasant pleasures and a smiling presence” – but we prefer the connotation of the lemon sorbet sparkling tongue that we witnessed at the Jacquemus lavender dream event in Provence (lilac and lemon made extraordinary), FYI ) and in London with JW Anderson and Emilia Wickstead.